Sunday, September 21, 2008

Rural areas - attractive spots for the creative class?












Yesterday, I've watched on ARD (a German channel) a TV report on the village Avrig in Romania. Before going further into details, let me provide you with some background information on this place.

Avrig is a small town of 16000 inhabitants, located about 25 km away from Sibiu, on the road connecting Sibiu to Brasov and hosts two nationalities (Romanians and Germans).

I was impressed when I found out that a young 29 year old German was elected by a Romanian majority to be mayor of the town. Still, it doesn't seem unique enough to attract my attention. Furthermore, what I found to be really interesting about this mayor was that, after his university studies in Germany he chose to return to the home town. He was interviewed by ARD and with a accent-less, correct German he presented his plans for the town's development.

As soon as I've learned this, I immediately made a connection to the Richard Florida's creative class and I energetically started to look for empirical evidence showing the possibility to attract the creative class to rural areas.
One study from Cornell University, which I find very relevant in this regard is available under the following link:

Recasting Creative Class

Even though the study shows that such a possibility exists, it doesn't go into details on how to attract the creative class. Thus, I would like to enumerate some ideas that crossed my mind:

1) A good transport and communication connection to the two vicinity cities (Sibiu and Brasov) are vital as they allow the creative class to commute to the vicinity cities whenever necessary.
2) Leisure amenities are definitely another "must be" in the town. Under this category I refer not only to hiking or biking tracks, paragliding, or other outdoor sports, but also to the stores able to provide with the necessary equipment.
3) Organizations of like minded individuals - where the members of the creative class can socialize and of course, some places that allow for socialization. Such organizations have a further role, namely they can provide the mayor with input ideas for attracting more members of the creative class. That's how the county Walle Walle in the US received input for developing "attraction strategies for the creative class".
4) Security and tranquility - I built this idea on the results of the above mentioned study, which shows that the middle age creative class segment decides to move to rural areas, that is families with children. Thus, it is important to know that it is safe to leave the children play outside your private property and that one finds in Avrig a quite place, appropriate for relaxation.

This sounds all very nice, but now, let's be reasonable and take an objective look at where the town Avrig stands. It lacks transportation and water infrastructure, as well as the necessary leisure amenities. The positive side is that now Avrig has a mayor that is committed to build the necessary basic infrastructure and turn an unused mansion into a touristic accommodation.

Now, some of you might say that the lack of modern infrastructure can sometimes be an advantage and that it attracts a certain segment of tourists. That's true, but I believe that we can offer to these tourists secondary routes where they can experience how it is have only basic living conditions. In this case, Avrig would be a starting point for such trips.

I could go on and expands my ideas further, but I find that the information provided are enough for you to understand the topic.

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