Monday, October 6, 2008

Let's talk again about rural development...again

Yesterday I visited...again...the beautiful town of Appenzeller. For the ones who know the place, I know that you are already jealous for not being able to re-see it again (sic). For the ones who haven't visited it, pay attention and continue reading. :-)

So, how can you make money if you're living in a town which is known only for keeping its traditional way of living?

1) Take herbs from the area, mix them and sell them as Appenzeller Tea.
2) Do you have any fruits in your garden: strawberries, grapes, plums...whatever grows in your country. Then you should make spirits (all sorts of schnaps, alcoholic drinks) out of them, put them a local brand name and sell them in souvenir shops.
3) If you have anything else to sell which is locally produced, then pack them ecologically, traditionally and sell them at a premium price.

In every small town or village that is on a main road or has a touristic attraction spot such ideas can be used as a source of additional revenue.


And here are some examples to inspire you:

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